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02 Dec 2016
In a competitive soccer sponsorship landscape, the local knowledge that international offices can provide, notably in Asia, is becoming more important, according to Manuel Arroyo, the vice-president of FC Barcelona.
23 Nov 2016
McLaren, the prominent Formula 1 motor racing team, need to find new commercial partners, including a title sponsor, after three years without one, according to their new executive director Zak Brown.
05 Aug 2016
Nissan has insisted it was justified in deciding to sponsor the 2016 Olympic Games in Rio de Janeiro despite the economic downturn in Brazil that has impacted significantly on car sales.
20 Apr 2016
Sport and its governing bodies received another warning in the wake of last year’s “tsunami” of corruption and doping scandals, from Sir Martin Sorrell, founder and chief executive of WPP, the world’s largest advertising group.
06 Apr 2016
The growing influence of Chinese brands in mainstream international soccer look set to continue following the European Championships in France in 2016.
31 Mar 2016
Profits at WME-IMG are up more than 30 per cent year-on-year to $405 million for 2015, versus $303 million in 2014, the year in which the Hollywood talent agency WME acquired IMG, the international sports and entertainment company, a ‘company source’ has told Hollywood Reporter.
18 Mar 2016
SA Rugby, the governing body for rugby union in South Africa, today announced a group pre-tax surplus of R33.3 million ($2.2 million) for last year, up from R2.9 million the previous financial year.
11 Mar 2016
Tennis Australia, the national governing body for the sport, has doubled the revenues it has brought in from the sale of media and sponsorship rights to its annual events, led by the Australian Open ‘Grand Slam’ tournament, since it completed the process of taking its rights in-house at the end of 2015.
04 Feb 2016
The UCI, cycling’s world governing body, is launching a new three-tier sponsorship structure headlined by a proposed top-tier group of four UCI World Cycling Partners that will each ‘own’ one of the sport’s four Olympic disciplines: road, track, mountain bike and BMX.
02 Feb 2016
The various companies offering technological solutions for virtual advertising at soccer matches must come together and work out which one offers the best option for rights-holders before the "game-changing" technology can properly take effect, according to Philipp Hasenbein, managing director at the Lagardère Sports Germany agency.