AP pairs up with Red Bull Media House to boost action sports offering
The Associated Press, the international news agency, is to offer more action sports content after securing an agreement with Red Bull Media House, the media arm of the famous energy drinks brand.
Through the collaboration, AP clients will get access to a “curated mix of sports, dance, music and lifestyle video and images from the world of Red Bull.”
Every week, AP’s Video Hub and AP Images service will offer 15 or more curated content items from Red Bull Media House’s content portfolio.
Red Bull Media House’s content includes the FIA World Rally Championships, motocross’ Red Bull X-Fighters, cliff diving, surfing and kiteboarding.
Paul Shanley, director of business development and partnerships at AP, commented: “The Associated Press has been on a mission to bring the widest possible selection of curated video and photo content to our clients. Highlights from Red Bull Media House’s video and photo libraries will add a new thrilling dimension to our existing sports and lifestyle content.”
Last month, Red Bull Media House agreed a tie-up with Korean electronics giant Samsung allowing extreme sports content to be displayed on Samsung’s new QLED television sets in shops worldwide. The two companies also have plans to offer extreme sports content in high-resolution video through social media.
Red Bull Media House distributes various extreme sports, music and lifestyle programming around the world.